On November 15, the collection dropped globally at 74 physical spaces – including pop-up locations and transformed Gucci/Balenciaga stores. In the digital, social media-oriented era that consumes us, brands are constantly seeking the next buzz-worthy, Instagram-able moment to garner attention. And, in the spirit of some mind-bending fashion humor, Gvasalia vandalized a large tote bag with the spray-painted words “This Is Not A Gucci Bag.” Objectively, it’s the print and monogram mash-ups that make these co-branded bags the collection’s highlight. Instead of shying away from the logomania of recent years, the Hacker Project leans right in. Gucci’s iconic GG monogram canvas – a staple since the ‘60s – was reimagined with the double-B logo. While this collection signifies a new creative chapter for both fashion houses, it also embraces tradition. The result is underground edge met with floral whimsy… and a social media frenzy waiting to happen.
“Exploring ideas of authenticity and appropriation, Gucci and Balenciaga motifs merge to create new interpretations of signature pieces.” This hybrid universe is seemingly simple but actually complex, forcing consumers to confront their expectations of branding, collaboration, and design ownership, all at once.Īs the Hacker Project narrative goes, Alessandro Michele is “contaminating” Demna Gvasalia’s bold Balenciaga designs with Gucci’s retro, feminine aesthetic. We allow returns within 30 days for a full refund and free replacement.įor complete details, please read our Shipping Policy and Returns Policy.“Ideas from a hybrid universe,” is how Gucci describes the Hacker Project. We offer a variety of shipping destinations and shipping cost options. The Gucci card case wallet will fit inside this product This item can fit a cell phone up to W78mm x H158mm x D8mm Sliding chain strap can be worn as a shoulder strap with 55cm drop or can be worn as a top handle with 30cm drop. Presented as a part of the selection, the GG Marmont shoulder bag is reimagined in Balenciaga print black leather. In his latest collection, Alessandro Michele-in expressions of homage-infuses iconic Balenciaga silhouettes with Gucci codes in unique creations. Exploring ideas of authenticity and appropriation within the fashion industry, Gucci Aria unveils The Hacker Project.
0 kommentar(er)
